Monday, December 6, 2010

Creating and Utilizing Your Own Personal Brand for Success

City Councilmember and Mayor Dennis Gillette
Professor Herb Gooch



Thousand Oaks (CA) City Councilmember (and current mayor) Dennis Gillette and Cal Lutheran Political Science Professor Herb Gooch demonstrated to Ritch’s class how numerous, time-tested marketing principles were applied successfully for Gillette in his recent political campaign.  Using proven market research tools and a diverse steering committee to develop a winning strategy, students learned how one’s image and record of community involvement can be leveraged effectively.



Wednesday, November 10, 2010

Trader Joe's Captain Began As "Box Boy"




Johann Patterson, the very personable Captain of the Trader Joe's store in University Shopping Center in Thousand Oaks, left an indelible, positive impression on students in Ritch's Marketing class today.  Taking time from his busy schedule to be with students, the energetic, outgoing and inspiring store manager shared how he rose from his entry level job to manage the "neighborhood store" close to the California Lutheran University campus.

The Captain also spoke about the history, culture and products that comprise TJ's brand.  Additionally, he gave examples which directly related to student interest in not just getting a job but also how to keep it.  The Captain is a wonderful ambassador for the highly popular grocery with great natural products at reasonable prices. 



Thursday, November 4, 2010

Sparky Will Be Greatly Missed



I first met George "Sparky" Anderson during a "Roast and Toast" reception for Domino's Pizza CEO Tom Monaghan, the then new owner of the Detroit Tigers.  We held the special event in Crisler Arena on the campus of the University of Michigan in Ann Arbor after the Tigers beat the San Diego Padres to win the 1984 World Series.

Many years later when I was recruited to spearhead the first integrated marketing and communications function at California Lutheran University in Thousand Oaks, Sparky and I recounted that wonderful experience.  While many people knew him better than me, few admired him more.  Like the great Tigers announcer, Ernie Harwell, who joined us for the dedication of Sparky's diamond on the CLU campus, he will be greatly missed.

Our community, our state and our nation have lost one of the most gracious, thoughtful, humble and knowledgeable baseball strategists we will ever know.

Tuesday, October 26, 2010

KevinRoss Public Relations' President Gives Students Real-life PR Lessons

President Ross Goldberg helped Ritch's marketing students focus on the keys to success in the profession.

Drawing from his more than 30 years of marketing communications experience at such major companies as the Hyatt Corporation, CareAmerica (now part of Blue Shield of CA) and UniHealth, Ross talked about the important roles of public relations, marketing and branding.

He provided rich examples on how the three roles all need to work together to send memorable and consistent messages to an organization's many internal and external constituencies.

Ross also discussed how PR executives are really tested when crises occur and fielded a number of student questions.

Sunday, October 24, 2010

Hail to Michigan

Ritch and Joan were in Ann Arbor to help commemorate the 50th anniversary of John F. Kennedy’s famous speech suggesting the creation of a Peace Corps given on the steps of the Michigan Union at 2:00 a.m. on October 14, 1960. 

Ritch shares some ideas with Alumni Association President and CEO Steve Grafton, University of Michigan President Mary Sue Coleman, and Vice President for Development Jerry May

Ritch attended the two-day fall board meeting of the University of Michigan Alumni Association.  One of the highlights was watching the Michigan-Iowa football game from the Alumni Association Suite and visiting with University dignitaries.

David Brandon, former Chairman and CEO of Domino's Pizza and newly appointed Michigan Athletic Director, and Ritch meet before halftime.  
"Suite moment" during the Michigan - Iowa football game in the Big House.  

Wednesday, October 20, 2010

Students Juiced by "Hands On" Learning at Limoneira Company






Harold Edwards, president and CEO of Limoneira Company in Santa Paula, CA and John Chamberlain, marketing director, ensured that Ritch's university marketing class were exposed to the global company's strategic vision and marketing prescription for the future.  


For more than 116 years, Limoneira has been a model company committed to its employees, its community and its shareholders by producing the highest quality citrus while also being a pioneer in sustainability practices.  





Students are duly impressed by the solar orchard that provides about 70% of the firm's energy needs.   



Friday, October 8, 2010

"Behind the Scenes" at Four Seasons Hotel

The leadership team at the Four Seasons Hotel, Westlake Village, provided a fascinating "insider" exposure to their luxury hotel business to Ritch's Cal Lutheran University marketing class.  Pictured below are Rob Hagelberg, hotel manager, discussing how to deliver an extraordinary guest experience. Then, Stuart Burdette, sales and marketing director, huddles with Ritch as HR director Jim Cathcart listens.  The next photo shows Jelle Vandenbrouche, executive sous chef, explaining to students the storage and preparation of his world renown meals while Purchasing's Henry Briseno looks on. In the final photo, Jim Cathcart discusses Four Seasons' selective hiring process.


Saturday, October 2, 2010


Sage Publications President & CEO Blaise Simqu, speaking recently in Ritch’s CLU marketing class, believes it’s vital to keep one’s commitments, whether it is to an employee, board member, supplier or manager. It’s what he calls “Calendar Integrity”and was part of his inspiring and engaging presentation entitled “From History Major to CEO: Lessons Learned along the Way.”

Thursday, September 16, 2010

Monday, September 13, 2010

Effective leadership takes "guts"

I was listening recently to newspaper columnists and former White House press secretaries debate the positions of national leaders on ABC’s pre-eminent public affairs program “This Week” and was reminded once again of a very important quality that makes for effective leadership.

In our politically correct world it is called intestinal fortitude; however, I much prefer the term my father used: plain old “guts.”

Today’s political climate has been accurately described as ugly. All sides on many issues often refuse to consider other points of view or to compromise for the larger good, and too many leaders on all sides of the spectrum seem fearful of making the tough decisions for fear of alienating their base of support.

It’s a shame they don’t see that this smacks right in the face of the wisdom described by management guru Peter Drucker: “Wherever you see a successful business, someone made a courageous decision.” Fortunately, we still find among us living examples of actions taken by true leaders who understand the need for the simple courage to make the tough decisions.

These are the generation’s “Profiles in Courage.” Among them are:

n Secretary of Defense Robert Gates, former President George W. Bush’s appointee whose tenure was wisely extended by President Barack Obama.

Gates made a difficult but correct decision to recommend that Gen. Stanley McChrystal be relieved of his position as the top U.S. commander in Afghanistan. Though he was a highly decorated and distinguished flag officer, McChrystal neglected to follow counsel offered by retired Marine Gen. James Jones, current national security adviser, to give his candid recommendations to the president in private. Senate Armed Services Committee members Sens. Lindsey Graham, R-S.C., and John McCain, R-Ariz., quickly backed Gates’ recommendation and Obama’s decision to relieve McChrystal.

n Columbia University President Lee Bollinger made what he knew was going to be a controversial decision by inviting Iranian President Mahmoud Ahmadinejad to speak at Columbia’s New York campus. A First Amendment scholar, Bollinger was severely criticized for the invitation and for his own remarks that day, but we learned much more about the Iranian leader as a result of Bollinger’s courageous decision to invite him to speak.

n Owner Aaron Feuerstein’s decision to continue to pay his employees after his textile factory in Lawrence, Mass., burned to the ground will long stand as one of the most courageous and thoughtful acts ever taken by a business leader. He truly embodies what reporter Rebecca Leung referred to as the “Mensch of Malden Mills.”

n While at GE, Jack Welch was legendary for jettisoning those General Electric businesses that, while highly profitable, were unlikely to ever be the best in their industries. It takes courage to commit to excellence and then ensure that anything less isn’t worth doing. Welch fostered a corporate culture of being fast, agile, lean and thinking like a small company.

n Joe Torre, the former Yankee skipper (now managing the L.A. Dodgers), surprised most everyone in 1996 by brilliantly managing the pinstripers to capture the World Series while courageously keeping the front office at bay. He is revered more in this corner for speaking out about his abusive father and establishing his Safe At Home Foundation for prevention of domestic violence.

There are many leadership qualities worth emulating. In the sports world, the line “no pain, no gain” is heard every day. In the military, those defending our country are taught “no guts, no glory.” Having played varsity sports in high school and college, and also having been a Navy officer, I have found that playing it safe seldom gets the strategic win.

A newspaper editor friend once told me that the hoopla surrounding management books on good judgment is overblown, and “common sense” is what is actually required. I agree, but I would also add “guts” to the equation.

Perhaps Albert Einstein said it best: “Great spirits have always encountered violent opposition from mediocre minds. The mediocre mind is incapable of understanding the man who refuses to bow blindly to conventional prejudices and chooses instead to express his opinions courageously and honestly.”

Ventura County Star

Saturday, September 11, 2010

Reaching New Heights With Regular People

I have always believed that organizations can be highly successful with normal people and don't have to recruit "bonus babies" or "all-stars" to reach new heights. Inspiring, motivating, developing, recognizing and skillfully utilizing existing talent are some of the essential building blocks.

Wednesday, September 1, 2010

Ritch meets with friend, Cincinnati Reds manager Dusty Baker

Dusty tells Ritch that "honesty, integrity and consistency of personnel" are some of his most important leadership principles for success.  What do you think?