Principal at Eich Associated
Management Consulting industry
2008 – Present
Eich Associated is committed to enhancing our clients’ reputations and financial success.
Corporate Identity: Ritch Eich has led the transformation of several institutions’ corporate identity programs. Each organization has become more successful financially than ever before, functioning with improved imagery, consistent messaging and coordinated market offerings.
Reputation Management and Enhancement: Ritch has worked directly with CEOs and their executive teams for more than 25 years helping to heighten the reputations and bottom lines of several institutions. His work has led to significantly increasing their institutional awareness, recognition and operational performance.
Coaching: Ritch has helped strengthen the leadership skills of many executives and managers throughout his career. His master’s degree in personnel, guidance and counseling and his doctorate in organizational communication and behavior have provided a firm foundation for these efforts.
Brand Marketing: Ritch has successfully blended the best practices of marketing, public relations and community development to ensure financial growth and organizational success within extremely frugal cost parameters. In the process, he has developed a reputation for taking good institutions and helping them become market leaders.
Community Relations: Ritch has become a leader in transforming insular organizations into highly visible major community resources. Helping to place institutional leaders on major area boards of directors is only one of his proven means of implementing effective social responsibility.
Special Events Positioning: Ritch has mastered the practice of positioning institutions’ special events to improve internal morale and enlist major community financial and moral support.
Vice President for Marketing & Communications at California Lutheran University
Educational Institution ; Higher Education industry
July 2003 – 2009 (6 years)
Chief of News and Public Affairs at Stanford University Medical Center
Educational Institution ; Hospital & Health Care industry
March 2000 – July 2002 (2 years 5 months)
Associate Director of Hospitals at Indiana University Medical Center
Management Consulting industry
1989 – 1998 (9 years)
EDUCATION
University of Michigan
PhD, Organizational Behavior & Communication
1972 – 1977
Michigan State University
Masters, Personnel Adminstration
1966 – 1968
California State University-Sacrament
Bachelors, Communications
1962 – 1966
