Trader Joe's Goes To College

By the time "The Pirate" (Johann Patterson) finished speaking to and answering questions from my Marketing students, practically everyone who met the indefatigable, highly personable and wonderful ambassador from Trader Joe's wanted to apply for employment. The Captain of the Agoura, CA Trader Joe's store shared with the CLU management and communications students the secrets of his success.

                                                                                 
The hour long exchange covered a myriad of key business topics ranging from the unique history and management of Trader Joe's to its philosophy, "word of mouth" marketing, low prices, product ingredients, private brands, sustainable practices, corporate culture and neighborhood store dynamic. The discussion on the qualities Trader Joe's seeks in hiring its crew was also of great interest to the class. Many of the qualities Johann seeks in new hires are remarkably similar to the expectations in this Marketing course: integrity, punctuality, positive attitude, regular attendance, helping others, cheerfulness, industry, flexibility and more. It is clear that "The Pirate" loves his job, Trader Joe's and the customers he and his crew serve everyday.

Prior to the Pirate's voyage to campus, students read several articles about the company. We are very grateful to Johann and Trader Joe's for this excellent learning opportunity!