New Isn't Always Better
Pacific Coast Business Times, October 22, 2010
A Case study in Branding: Breathing new life into colleges
Pacific Coast Business Times, June 25, 2010
Leadership is about Heart
Santa Barbara News Press, August 23, 2009
Losing loyalty = losing business
Pacific Coast Business Times, April 10, 2009
A Competitive Edge in Reputation Building
Ventura County Star, December 6, 2008
Good Reputations are Essential For Universities
Ventura County Star, January 16, 2006
'Brand' Awareness Critical For Colleges
Santa Barbara News-Press, February 26, 2006
Your Reputation Precedes You
Trusteeship, May/June 2006
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Building a Bookstore Brand
Business Officer, September 2007
Page 1 | 2 | 3
Learning Experiences
Santa Barbara News Press, June 6, 2004
Teaching Hospitals at Risk in Crippling Financial Environment
Strategic Health Care Marketing, April 2003
