Friday, February 28, 2014

Michigan State University Publicizes My New Book: LEADERSHIP REQUIRES EXTRA INNINGS


  

@MSU Newsletter | March 2014

 

Leadership Requires Extra Innings
Longtime consultant pens his second book on the fundamentals of leadership.

    Ritch K. Eich, ’68, has written his second book on leadership and it is called Leadership Requires Extra Innings (Second City Publishing, 2014). The book is based on four decades of studying the philosophies and fundamentals of real-world leaders ranging from Howard Holmes (Jiffy Mix) to Tom Monaghan (Domino’s Pizza founder) to Charles Walgreen, Jr. (Walgreen Drug Stores).  Proceeds from book sales will be donated to the Jackie Robinson Foundation.  Eich is an adjunct professor at California Lutheran University; a frequent speaker and blogger on leadership and marketing; and a former columnist for various business and professional publications.  Eich¹s first book, Real Leaders Don¹t Boss (Career Press, 2012), benefitted not-for-profit organizations caring for military men and women wounded in Iraq or Afghanistan.  Ritch and his wife, Joan (Cummings) Eich, ’69, run Eich Associated, a strategic leadership, marketing and communications consulting firm in Thousand Oaks, CA.

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