I Hate To Say I Told You So...but

Earlier this year, Strategic Health Care Marketing published an article I wrote about branding the merger of two excellent health care organizations--Indiana University (IU) Medical Center ( comprised of Indiana University School of Medicine, Riley Hospital for Children and Indiana University Hospital)--and Methodist Hospital.  Based on substantial market information gathered from key "publics" across the Hoosier state at the time, the Medical Center Relations team I headed had strongly recommended that the newly merged organization be called IU Health.  The named that was selected, however, was a "made-up" appellation called Clarian Health.

Now, a decade later, the leadership has decided to revert to the name my team and I had originally recommended; hence, the title of this blog posting.  I've never been one to say "I told you so" but in this case had the name we suggested been adopted, several million dollars would have been used where the needs were much greater.  That said, I still believe in this organization and am proud to have served as the chief marketing, public relations and business development officer for IU Medical Center for nine years.

I hope you enjoy reading this article.  Please feel free to contact me at ritcheich@gmail.com if I can assist you.