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| City Councilmember and Mayor Dennis Gillette |
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| Professor Herb Gooch |
Thousand Oaks (CA) City Councilmember (and current mayor) Dennis Gillette and Cal Lutheran Political Science Professor Herb Gooch demonstrated to Ritch’s class how numerous, time-tested marketing principles were applied successfully for Gillette in his recent political campaign. Using proven market research tools and a diverse steering committee to develop a winning strategy, students learned how one’s image and record of community involvement can be leveraged effectively.
