@MSU Newsletter | March 2014
Leadership Requires Extra Innings
Longtime
consultant pens his second book on the fundamentals of leadership.
Ritch K.
Eich, ’68, has written his second book on leadership and it is called Leadership
Requires Extra Innings (Second City Publishing, 2014). The book is based on
four decades of studying the philosophies and fundamentals of real-world
leaders ranging from Howard Holmes (Jiffy Mix) to Tom Monaghan (Domino’s Pizza
founder) to Charles Walgreen, Jr. (Walgreen Drug Stores). Proceeds from
book sales will be donated to the Jackie Robinson Foundation. Eich is an
adjunct professor at California Lutheran University; a frequent speaker and
blogger on leadership and marketing; and a former columnist for various
business and professional publications. Eich¹s first book, Real
Leaders Don¹t Boss (Career Press, 2012), benefitted not-for-profit
organizations caring for military men and women wounded in Iraq or
Afghanistan. Ritch and his wife, Joan (Cummings) Eich, ’69, run Eich
Associated, a strategic leadership, marketing and communications consulting
firm in Thousand Oaks, CA.
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